How to Not Be Yourself
2025
A Theoretical and Practical Guide to Self‑Identity Transformation
This project aims to challenge our everyday ideas of selfhood as fixed, coherent, and fundamentally unchangeable. Through theoretical inquiry and practical exercises, this guide offers tools for a deliberate disruption of the self-using practices grounded in critical theory, psychology, and technologies of the body and mind. This is not a self-help guide, but an invitation to part ways with the given self, to take on a creative disposition toward self-identity, and to explore the possibility of becoming someone entirely different. Mentored by: Nomi Geiger, Naama Tobias.
- Design: Shira Naaman
- Editing: Shira Naaman
- Texts: Shira Naaman, Kathleen Wallace, Michel Foucault, Rachel Alpha Johnston Hurst, Luna Dolezal, Ludwig Wittgenstein, Stelarc, Amia Lieblich, Dominic Johnson, Jean-Paul Sartre
- Translation: Shira Naaman
- Language editing: Shira Naaman
- Copies: 10
- Pages: 304
- Type of binding: Metal Rings
- Languages: Hebrew
- Dimensions (cm): 19.5 x 25.5
- Printing: A.R Printing Ltd., Tel Aviv
- Binding: Shira Naaman
- Type of printing: Indigo
- Publication: Indepentant
- Place of publication: Tel-Aviv
- Book photography: Shira Naaman
Purchase
Shira Naaman, born 1992, is a designer and artist living and working in Tel-Aviv. Graduate of the Department of Visual Communication, Bezalel Academy, 2025.


