Plombir

This book is based on an ongoing project I've conducted on my Facebook page over the past few years. In this project, I delved deeply into the Eastern European section of ice cream freezers in minimarkets, tasting about fifty ice creams originating from the former Soviet Union countries. In bringing this to print, I tried to maintain the spirit and style in which I reviewed the ice creams, and readers are invited to discover with me the depths of the Plombir ocean. The initial reviews are short and concise, and as the book progresses, they become longer and more personal. I sincerely hope that this book will serve as a guide for ice cream adventurers everywhere.

You can view this project as an exercise in active curiosity – which, in my opinion, is the essence of it all in a nutshell – or, to paraphrase an old advertisement, "Sometimes Plombir is just an excuse." As often happens, when you set out, you come across wonderful ice creams, and what started as an associative wandering following an interesting packaging design and a surprising combination of flavors unintentionally touched upon history, politics, and memory.